How AI cuts the cost of video content production

Classic production of a single advertising video means a crew, a location, modelling, editing and post-production — costs in the hundreds to thousands of euros and weeks of waiting. AI dramatically shortens this chain.

A typical AI workflow looks different: defining the concept, generating scenes and a character (including an AI model), editing and adjustment, and a final human check. Weeks turn into hours.

The saving is not only in price. The greatest value is in volume and variability — instead of one video you have ten variants for different platforms, languages and target groups.

This opens space for serious optimisation. When production is cheap, you can afford to test and let the data decide which creative works.

For online stores this means access to video content that until recently was beyond their budget — without compromising the professionalism of the output.