An AI model for your brand: the complete guide
From brief through avatar creation to the first campaign — step by step.
An AI model is a virtual influencer or avatar that becomes the consistent "face" of your brand. This guide walks through the whole process — from the first brief to launching a campaign.
Step 1 — brief and context. First we understand your brand, target audience and tone of communication. From that follows how the model should look and feel.
Step 2 — avatar creation. We create a fully synthetic identity with a consistent appearance that we can reliably reproduce across photos and videos.
Step 3 — content production. The model presents products in photos, short videos and UGC formats for different platforms — at a volume and in variants that allow testing.
Step 4 — campaign and optimisation. We deploy the content, measure results and optimise. And we do not forget transparent labelling of AI content — it is part of a responsible and trustworthy brand.
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