[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"post-do-you-really-need-a-mobile-app":3,"$fXeC77ibo_YuG-ZnFG3hwyaNC83zFAKw-FvBNoL2JrIM":19},{"slug":4,"title":5,"excerpt":6,"category":7,"author":8,"readingTime":9,"coverImage":10,"bodyHtml":11,"metaTitle":12,"metaDescription":13,"date":14,"modified":15,"translations":16},"do-you-really-need-a-mobile-app","A mobile app: when you really need one and when a website will do","An app in a store costs more than people expect — and often solves what a site that works properly on a phone already handles. How to tell before investing.","Guides","MightCore","6 min",null,"\u003Cp>\u003Cstrong>A mobile app is not a website in a smaller window. It is a second product with its own release process, its own bugs and its own maintenance forever.\u003C\u002Fstrong> Which is why it is worth checking whether the brief actually needs one.\u003C\u002Fp>\n\u003Cp>The brief usually says \"we want an app\". Asked what it should do, the answer tends to be: show customers their orders and send them a notification. A website does the first. These days it does the second too, on most devices.\u003C\u002Fp>\n\n\u003Ch2>When a website is enough\u003C\u002Fh2>\n\u003Cp>A site that works properly on a phone is cheaper, changes faster and nobody has to install it. It handles sign-in, payments, forms and photos. A change is live the moment it ships — no store review, and no waiting for users to download a new version.\u003C\u002Fp>\n\u003Cp>For a large share of briefs this is the right answer, especially when someone visits occasionally. Nobody installs an app they open twice a year.\u003C\u002Fp>\n\n\u003Ch2>When an app genuinely pays off\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>It is used daily.\u003C\u002Fstrong> An icon on the home screen earns its place when somebody reaches for it regularly — typically internal tools for field work, the warehouse or service teams.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>It needs hardware or offline operation.\u003C\u002Fstrong> Continuous barcode scanning, Bluetooth devices, reliable work with no signal. These are the boundaries where the web genuinely stops being enough.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Notifications are the point, not a bonus.\u003C\u002Fstrong> When the whole value is that somebody learns about an event immediately and reliably.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>The app store is a sales channel.\u003C\u002Fstrong> When people are meant to find you there and being present is part of the marketing.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>When none of these holds, an app usually adds cost without adding value.\u003C\u002Fp>\n\n\u003Ch2>What costs more than expected\u003C\u002Fh2>\n\u003Cp>Budgets account for the build. The rest is where the surprise lives:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Two platforms.\u003C\u002Fstrong> iOS and Android mean testing twice, even when much of the code is shared.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Releasing.\u003C\u002Fstrong> Developer program accounts, reviews, rejections and resubmission. A fix in an app is not a deployment — it is a release.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Old versions.\u003C\u002Fstrong> A user who does not update is running last year's build. The backend has to serve both, which is a standing commitment.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Forced updates.\u003C\u002Fstrong> Operating system changes demand work even in a year when you change nothing in the app.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch2>An app should not be an island\u003C\u002Fh2>\n\u003Cp>The most common architectural mistake is building an app with its own logic and its own source of data. You get a second system that drifts from the rest — a different price in the app than on the web, a different order state, a different login.\u003C\u002Fp>\n\u003Cp>A well-built app is another client of the same backend: the same API, the same sign-in and permissions, the same rules. Logic belongs on the server, not least because anything inside an app can be taken apart and bypassed — \u003Ca href=\"\u002Fblog\u002Fsecurity-by-design-not-at-the-end\">a check on the client is not a check\u003C\u002Fa>.\u003C\u002Fp>\n\n\u003Ch2>How we do it\u003C\u002Fh2>\n\u003Cp>We build mobile applications as part of a larger solution, against the same backend the rest of the system runs on. First, though, we work out whether you need one — and when the answer is that a website will do, we say so.\u003C\u002Fp>\n\u003Cp>If you are weighing an app and want to go through it on a concrete brief, \u003Ca href=\"\u002Fcontact\">write to us\u003C\u002Fa>. There is more about what we build on our \u003Ca href=\"\u002Fservices\">services page\u003C\u002Fa>.\u003C\u002Fp>","Mobile app or website? When an app is worth building","When a mobile app makes sense, when a responsive website is enough, what running one costs, and how to connect it to an existing backend.","2026-11-24T00:00:00.000Z","2026-10-20T04:47:54.853Z",{"sk":17,"cs":18},"potrebujete-naozaj-mobilnu-aplikaciu","potrebujete-opravdu-mobilni-aplikaci",[20,21,26,32,37,42,47,52,57,62,67,72,77,82,86,92,98,102,107,113,118,124,129,136,142,147,152,157,162,166,170,175,180,184,190,195,199,204,209,214,219,223,228,233,238,243,249,255,260,265,270,275,280,285,290,295,300,305,310,315,320,325,330,334,339,344],{"slug":4,"title":5,"excerpt":6,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":14},{"slug":22,"title":23,"excerpt":24,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":25},"a-second-opinion-on-a-software-quote","A second opinion on a software quote: what to check before you sign","Development quotes are hard to compare — the numbers line up, the scope does not. What is missing most often, and the questions worth asking.","2026-11-17T00:00:00.000Z",{"slug":27,"title":28,"excerpt":29,"category":7,"author":8,"readingTime":30,"coverImage":10,"date":31},"operations-and-support-after-launch","Operations and support: what happens to an application after you launch it","Launch is not the end of a project, it is the start of operations. On monitoring, backups, availability, and what a support agreement should actually contain.","7 min","2026-11-10T00:00:00.000Z",{"slug":33,"title":34,"excerpt":35,"category":7,"author":8,"readingTime":30,"coverImage":10,"date":36},"security-by-design-not-at-the-end","Security by design: why a check at the end of a project arrives too late","A security audit a week before launch finds faults that can no longer be fixed cheaply. How threats get handled while they are still cheap.","2026-11-03T00:00:00.000Z",{"slug":38,"title":39,"excerpt":40,"category":7,"author":8,"readingTime":30,"coverImage":10,"date":41},"data-warehouse-and-business-intelligence","Data warehouse and business intelligence: why two reports never agree","Sales reports one number, finance reports another, and both are \"right\". Where that gap comes from and what a data warehouse does about it.","2026-10-27T00:00:00.000Z",{"slug":43,"title":44,"excerpt":45,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":46},"digital-forms-that-save-the-work","Digital forms: when collecting data should not end in an inbox","A PDF to download, fill in, sign, scan and email. How to replace that loop with a form that sends the data straight where it belongs.","2026-10-20T00:00:00.000Z",{"slug":48,"title":49,"excerpt":50,"category":7,"author":8,"readingTime":30,"coverImage":10,"date":51},"enterprise-and-software-architecture","Enterprise and software architecture: the value of a plan that is not code","Architecture is not a diagram for a slide deck. It is a decision about what will be cheap to change and what will be expensive — written down before the money goes in.","2026-10-13T00:00:00.000Z",{"slug":53,"title":54,"excerpt":55,"category":7,"author":8,"readingTime":30,"coverImage":10,"date":56},"system-integrations-in-practice","System integrations: why data does not move between programs on its own","The shop, the warehouse, accounting and the CRM do not understand each other, and a person with a spreadsheet export stands in between. What an integration that lasts actually looks like.","2026-10-06T00:00:00.000Z",{"slug":58,"title":59,"excerpt":60,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":61},"cloud-or-your-own-server-for-ai","Cloud or your own server for AI: when each one pays off","Your own hardware looks cheaper until you count the work around it. What actually decides the question — and why it is not the price of the metal.","2026-09-22T00:00:00.000Z",{"slug":63,"title":64,"excerpt":65,"category":7,"author":8,"readingTime":30,"coverImage":10,"date":66},"where-your-data-goes-with-ai-hosting","Where your data goes once you send it to an AI model","The important question about an AI application is not which model you use, but which data leaves your system. And what happens to it there.","2026-09-15T00:00:00.000Z",{"slug":68,"title":69,"excerpt":70,"category":7,"author":8,"readingTime":30,"coverImage":10,"date":71},"what-running-an-ai-application-costs","What running an AI application costs, and why nobody knows up front","An AI bill grows with how much you ask the model, not with how many people use it. What the cost is made of and how to keep it in hand.","2026-09-08T00:00:00.000Z",{"slug":73,"title":74,"excerpt":75,"category":7,"author":8,"readingTime":30,"coverImage":10,"date":76},"seo-in-the-age-of-ai-search","SEO in the age of AI search: data, llms.txt and answer-first","Classic SEO did not vanish, it expanded. How structured data, llms.txt and answer-first content decide visibility in search engines and in AI.","2026-07-18T00:00:00.000Z",{"slug":78,"title":79,"excerpt":80,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":81},"ai-agents-when-they-pay-off-and-when-not","AI agents: when they pay off and when they do not","An agent is not a guarantee of progress, just a system with more autonomy. When it fits, and how to deploy it without needless risk.","2026-07-08T00:00:00.000Z",{"slug":83,"title":84,"excerpt":85,"category":7,"author":8,"readingTime":30,"coverImage":10,"date":81},"how-to-talk-to-a-language-model-prompting-in-practice","How to talk to a model: prompting without incantations","Prompt engineering is not a list of magic phrases. It is the ability to say exactly what you want — which is harder than it sounds.",{"slug":87,"title":88,"excerpt":89,"category":90,"author":8,"readingTime":9,"coverImage":10,"date":91},"website-and-software-audit","Website and software audit: an independent read while fixing is cheap","A slow site, holes and technical debt cost you money quietly — and in the age of AI search, visibility too. An audit names them, backs it with numbers and ranks by impact.","Services","2026-07-01T00:00:00.000Z",{"slug":93,"title":94,"excerpt":95,"category":96,"author":8,"readingTime":30,"coverImage":10,"date":97},"how-to-choose-a-language-model-and-control-costs","Choosing a language model and keeping costs under control","Benchmarks tell you almost nothing useful. What actually decides a model choice, and where the costs nobody predicted come from.","Engineering","2026-06-30T00:00:00.000Z",{"slug":99,"title":100,"excerpt":101,"category":7,"author":8,"readingTime":30,"coverImage":10,"date":97},"how-to-get-into-chatgpt-and-perplexity-answers","How to get into ChatGPT and Perplexity answers (AEO\u002FGEO)","AI assistants increasingly replace classic search. How to prepare content so ChatGPT, Perplexity and Google AI Overviews cite you.",{"slug":103,"title":104,"excerpt":105,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":106},"ai-orchestrators-building-a-reliable-flow","AI orchestrators: building a reliable flow from models and tools","One prompt is fine for a demo, not for production. What an orchestrator does and when your company actually needs one.","2026-06-24T00:00:00.000Z",{"slug":108,"title":109,"excerpt":110,"category":111,"author":8,"readingTime":9,"coverImage":10,"date":112},"why-we-charge-for-value-not-hours","Why we charge for value, not hours","Billing by the hour rewards slowness and punishes experience. Here is why we look at what a solution brings the business, not what it cost us.","How we work","2026-06-17T00:00:00.000Z",{"slug":114,"title":115,"excerpt":116,"category":96,"author":8,"readingTime":117,"coverImage":10,"date":112},"programming-in-the-age-of-ai-what-actually-changed","Programming in the age of AI: what actually changed","No, it did not replace developers. But it changed where they spend their time — and not all of those changes are comfortable.","9 min",{"slug":119,"title":120,"excerpt":121,"category":122,"author":8,"readingTime":30,"coverImage":10,"date":123},"ai-model-for-your-brand-complete-guide","An AI model for your brand: the complete guide","From brief through avatar creation to the first campaign — step by step.","AI UGC","2026-06-16T00:00:00.000Z",{"slug":125,"title":126,"excerpt":127,"category":90,"author":8,"readingTime":9,"coverImage":10,"date":128},"ai-integrations-for-business","AI integrations for business: where AI truly saves, and where it is pointless","AI is not a magic dust. We show where it genuinely helps in business processes and how to deploy it without risk.","2026-06-03T00:00:00.000Z",{"slug":130,"title":131,"excerpt":132,"category":133,"author":8,"readingTime":134,"coverImage":10,"date":135},"case-study-cleago","Case study: Cleago — a platform built on context","How we designed and built a solution for Cleago (www.cleago.sk) by first understanding the context and only then coding.","Case studies","5 min","2026-06-02T00:00:00.000Z",{"slug":137,"title":138,"excerpt":139,"category":140,"author":8,"readingTime":9,"coverImage":10,"date":141},"where-not-to-use-ai-and-why-nobody-tells-you","Where not to use AI (and why nobody tells you)","A company selling AI has little incentive to talk about its limits. Let us fix that — these are the places AI simply does not belong.","For business","2026-05-27T00:00:00.000Z",{"slug":143,"title":144,"excerpt":145,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":146},"application-review-and-audit","Application review and audit: an independent look at your software","What works, what is a risk and what will be expensive. What an independent application audit looks like and what you actually get from it.","2026-05-26T00:00:00.000Z",{"slug":148,"title":149,"excerpt":150,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":151},"how-to-choose-an-llm-for-your-company","How to choose a language model (LLM) for your company","Asking which model is best is the wrong question. What to actually decide on — quality, cost, latency, privacy.","2026-05-20T00:00:00.000Z",{"slug":153,"title":154,"excerpt":155,"category":111,"author":8,"readingTime":156,"coverImage":10,"date":151},"how-to-spot-a-good-software-vendor-and-the-red-flags","How to spot a good software vendor (and the red flags)","You spot a good vendor by what they do before the contract is signed, not by their portfolio. Here are the signs of trust and the warning signs.","8 min",{"slug":158,"title":159,"excerpt":160,"category":122,"author":8,"readingTime":134,"coverImage":10,"date":161},"ai-model-consistent-brand-across-campaigns","A consistent brand with an AI model across campaigns","An AI model can be a brand's steady face — if you handle consistency and transparency the right way. Here is how.","2026-05-19T00:00:00.000Z",{"slug":163,"title":164,"excerpt":165,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":161},"hosting-ai-applications","Hosting AI applications: running models, APIs and data safely","Model, API and data in one secure place. What reliable hosting of AI applications involves and how not to get a shocking model-call bill.",{"slug":167,"title":168,"excerpt":169,"category":133,"author":8,"readingTime":134,"coverImage":10,"date":161},"case-study-product-photos","Case study: 80% less time spent creating product photos","A real example of deploying AI photos in an online store — from brief to results.",{"slug":171,"title":172,"excerpt":173,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":174},"ai-mentoring-for-companies","AI mentoring for companies: teaching a team to actually use AI","Buying an AI tool does not change a team. What practical AI mentoring looks like, where AI helps and where it is just needless complication.","2026-05-12T00:00:00.000Z",{"slug":176,"title":177,"excerpt":178,"category":90,"author":8,"readingTime":9,"coverImage":10,"date":179},"internal-tools-automation","Internal tools and automation: stop paying for manual work","How many hours a month do you retype data between systems? An internal tool does it for you — and pays for itself.","2026-05-06T00:00:00.000Z",{"slug":181,"title":182,"excerpt":183,"category":140,"author":8,"readingTime":156,"coverImage":10,"date":179},"where-ai-actually-fits-in-a-company","Where AI actually fits in a company (and where it is just flashy)","Concrete applications across departments — what works today, what needs preparation, and what is still a demo rather than a tool.",{"slug":185,"title":186,"excerpt":187,"category":188,"author":8,"readingTime":9,"coverImage":10,"date":189},"rest-vs-graphql-for-online-stores","REST vs. GraphQL API for modern online stores","When to choose which approach and what the impact on performance and development is.","Development","2026-04-21T00:00:00.000Z",{"slug":191,"title":192,"excerpt":193,"category":111,"author":8,"readingTime":30,"coverImage":10,"date":194},"fixed-price-or-hourly-which-is-better-for-the-client","Fixed price or hourly: which is better for the client","A fixed price moves the risk to the vendor, hourly moves it to the client. Here is when each fits — and why neither is always the right one.","2026-04-15T00:00:00.000Z",{"slug":196,"title":197,"excerpt":198,"category":140,"author":8,"readingTime":117,"coverImage":10,"date":194},"how-to-bring-ai-into-your-company-first-steps","How to bring AI into your company without wasting the money","Most AI projects do not fail on technology. They fail because nobody said what was supposed to get better. Where to start instead.",{"slug":200,"title":201,"excerpt":202,"category":133,"author":8,"readingTime":9,"coverImage":10,"date":203},"case-study-monolith-to-modular-migration","Case study: from a monolith to a modular architecture with no downtime","An illustrative example of gradually modernising an older application — where every change was risky and maintenance expensive.","2026-04-14T00:00:00.000Z",{"slug":205,"title":206,"excerpt":207,"category":90,"author":8,"readingTime":9,"coverImage":10,"date":208},"custom-e-commerce","Custom e-commerce: when the template starts throttling your sales","A rented template gets you going, then holds you back. When a custom e-shop pays off and how it lifts conversion.","2026-04-08T00:00:00.000Z",{"slug":210,"title":211,"excerpt":212,"category":7,"author":8,"readingTime":156,"coverImage":10,"date":213},"ai-agents-and-tool-calling-when-it-makes-sense","AI agents and tool calling: when it makes sense and when it does not","An agent is a model allowed to act. That is interesting and dangerous in equal measure. How it works, and where to be careful.","2026-03-25T00:00:00.000Z",{"slug":215,"title":216,"excerpt":217,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":218},"context-driven-development-context-gathering-in-practice","Context Driven Development in practice: how gathering context changes the outcome","The most expensive mistakes come from a misunderstood brief. Here is what the context gathering that prevents them looks like.","2026-03-17T00:00:00.000Z",{"slug":220,"title":221,"excerpt":222,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":218},"when-an-application-audit-pays-off","When it pays to have your application reviewed — and what an audit actually gives you","You have software that runs, but you are not sure of its state? When an independent audit makes sense and what its output looks like.",{"slug":224,"title":225,"excerpt":226,"category":90,"author":8,"readingTime":9,"coverImage":10,"date":227},"custom-web-applications","Custom web apps: when off-the-shelf stops being enough","Boxed tools will limit you sooner or later. When a custom web app pays off — and how we ship one in weeks.","2026-03-12T00:00:00.000Z",{"slug":229,"title":230,"excerpt":231,"category":111,"author":8,"readingTime":9,"coverImage":10,"date":232},"what-happens-in-a-first-software-consultation","What happens in a first consultation, and what you take away","A first consultation is not a sales call. It is an hour spent understanding your problem — and you often leave with a clearer view, even if we never start.","2026-03-11T00:00:00.000Z",{"slug":234,"title":235,"excerpt":236,"category":7,"author":8,"readingTime":117,"coverImage":10,"date":237},"how-to-orchestrate-language-models-in-practice","Orchestrating language models: from one prompt to a system","One prompt is a demo. An application is something else. On splitting work, routing between models, and where to leave ordinary code alone.","2026-03-04T00:00:00.000Z",{"slug":239,"title":240,"excerpt":241,"category":7,"author":8,"readingTime":134,"coverImage":10,"date":242},"digitalising-accounting-e-invoicing","Digitalising accounting: e-invoicing and what it brings","Electronic invoicing and reporting are becoming the standard. What it means for businesses and how to prepare without panic.","2026-02-17T00:00:00.000Z",{"slug":244,"title":245,"excerpt":246,"category":247,"author":8,"readingTime":156,"coverImage":10,"date":248},"what-is-an-llm-large-language-model-explained","What an LLM is: large language models without the mystique","How does a program that predicts the next word end up writing working code? A look at what actually happens inside a language model.","Fundamentals","2026-02-11T00:00:00.000Z",{"slug":250,"title":251,"excerpt":252,"category":253,"author":8,"readingTime":134,"coverImage":10,"date":254},"how-ai-cuts-video-production-costs","How AI cuts the cost of video content production","Concrete numbers and a workflow for creating AI videos for online stores.","Marketing","2026-02-10T00:00:00.000Z",{"slug":256,"title":257,"excerpt":258,"category":111,"author":8,"readingTime":30,"coverImage":10,"date":259},"why-context-comes-before-code","Why context comes before code","Most software does not fail on the code; it fails because the wrong thing got built. Here is why everything we do starts with understanding the context.","2026-02-04T00:00:00.000Z",{"slug":261,"title":262,"excerpt":263,"category":247,"author":8,"readingTime":30,"coverImage":10,"date":264},"what-is-artificial-intelligence-explained-without-the-marketing","What artificial intelligence is (and what it is not)","The word AI now means everything, and therefore nothing. Here is what is actually behind it, and where technology ends and marketing begins.","2026-01-21T00:00:00.000Z",{"slug":266,"title":267,"excerpt":268,"category":188,"author":8,"readingTime":9,"coverImage":10,"date":269},"vector-databases-and-embeddings","Vector databases and embeddings: how machines grasp meaning","Semantic search sits behind many AI features. Here is what embeddings are and why modern data work rests on them.","2026-01-20T00:00:00.000Z",{"slug":271,"title":272,"excerpt":273,"category":188,"author":8,"readingTime":9,"coverImage":10,"date":274},"ai-development-trends-2026","Trends in AI development for 2026","What awaits companies in the area of AI agents, automation and infrastructure.","2026-01-14T00:00:00.000Z",{"slug":276,"title":277,"excerpt":278,"category":133,"author":8,"readingTime":134,"coverImage":10,"date":279},"case-study-ai-product-photography-cosmetics","Case study: AI product photography for a cosmetics e-shop","An illustrative example of how AI content replaced repeated photoshoots and brought a consistent visual identity across seasons.","2025-12-09T00:00:00.000Z",{"slug":281,"title":282,"excerpt":283,"category":188,"author":8,"readingTime":9,"coverImage":10,"date":284},"integrating-ai-into-existing-systems","How to integrate AI into existing systems without a rewrite","You do not have to throw away working software to use AI. Here is an approach that adds value step by step, with low risk.","2025-11-18T00:00:00.000Z",{"slug":286,"title":287,"excerpt":288,"category":7,"author":8,"readingTime":30,"coverImage":10,"date":289},"gdpr-and-ai-content","GDPR and AI content: what to watch out for","The legal minimum for companies working with AI content and personal data.","2025-11-11T00:00:00.000Z",{"slug":291,"title":292,"excerpt":293,"category":122,"author":8,"readingTime":9,"coverImage":10,"date":294},"virtual-ai-models","Virtual AI models: the future of advertising or a passing trend?","The possibilities, limits and ethics of virtual influencers for brands.","2025-10-20T00:00:00.000Z",{"slug":296,"title":297,"excerpt":298,"category":122,"author":8,"readingTime":134,"coverImage":10,"date":299},"ai-ugc-in-performance-marketing","AI UGC: content creation at scale, fast and cheap","How to produce dozens of content variants with AI at a fraction of the time and cost. You run the marketing — we make the content you deploy.","2025-10-14T00:00:00.000Z",{"slug":301,"title":302,"excerpt":303,"category":188,"author":8,"readingTime":9,"coverImage":10,"date":304},"llm-hallucinations-how-to-limit-them","LLM hallucinations and how to limit them in practice","Why AI sometimes states nonsense with confidence, and the techniques we use to keep output trustworthy.","2025-09-16T00:00:00.000Z",{"slug":306,"title":307,"excerpt":308,"category":122,"author":8,"readingTime":134,"coverImage":10,"date":309},"what-is-ai-ugc","What AI UGC is and why the whole world is talking about it","An introduction to AI-generated UGC and its impact on advertising and customer trust.","2025-09-15T00:00:00.000Z",{"slug":311,"title":312,"excerpt":313,"category":133,"author":8,"readingTime":9,"coverImage":10,"date":314},"case-study-b2b-eshop-faster-delivery","Case study: a B2B e-shop ready in weeks, not months","An illustrative example of how context gathering and AI execution shortened a wholesale e-shop build — without cutting quality.","2025-08-19T00:00:00.000Z",{"slug":316,"title":317,"excerpt":318,"category":253,"author":8,"readingTime":134,"coverImage":10,"date":319},"ai-in-marketing-from-experiment-to-results","AI in marketing: from experiment to real results","How to move from \"playing with AI\" to a measurable return on investment.","2025-08-06T00:00:00.000Z",{"slug":321,"title":322,"excerpt":323,"category":7,"author":8,"readingTime":134,"coverImage":10,"date":324},"ai-invoice-processing-in-accounting","AI invoice processing: from scan to posting","Intelligent document processing cuts the routine of retyping invoices. How it works and where AI has its limits.","2025-07-15T00:00:00.000Z",{"slug":326,"title":327,"excerpt":328,"category":7,"author":8,"readingTime":9,"coverImage":10,"date":329},"rag-why-context-decides-ai-quality","RAG: why context decides the quality of AI output","Retrieval-Augmented Generation connects a language model to your own data. Here is how it works and when to use it.","2025-06-18T00:00:00.000Z",{"slug":331,"title":332,"excerpt":333,"category":188,"author":8,"readingTime":9,"coverImage":10,"date":329},"shopsys-vs-custom-build","ShopSys vs. a custom build: when a framework pays off","A decision framework for e-shop owners facing the choice of platform.",{"slug":335,"title":336,"excerpt":337,"category":253,"author":8,"readingTime":134,"coverImage":10,"date":338},"how-ai-is-changing-e-commerce","How AI is changing e-commerce","Practical examples of AI in product content, search and personalisation for online stores.","2025-05-21T00:00:00.000Z",{"slug":340,"title":341,"excerpt":342,"category":188,"author":8,"readingTime":30,"coverImage":10,"date":343},"context-driven-development-a-new-approach","Context Driven Development: a new approach to building software","An explanation of the CDD methodology from gathering context to deployment — step by step.","2025-04-09T00:00:00.000Z",{"slug":345,"title":346,"excerpt":347,"category":188,"author":8,"readingTime":9,"coverImage":10,"date":348},"why-overpriced-software-development-is-over","Why the era of overpriced software development is over","How AI and a context-driven approach are changing the economics of building software — and why paying for inflated hours no longer makes sense.","2025-03-12T00:00:00.000Z"]